Joana Conill, Manuel Castells and Àlex Ruiz produced a new and interesting documentary that collects stories, cases and reflections on a different way of running economy and life. it’s about services, it is about new currencies, it is about local and sustainable production and consumption, lifestyles, social innovation,and many other things
I’m trying to put together some idea about using a narrative approach to service design, and in particular I am trying to understand if we can use this approach to describe uers’ experience when approaching a service.
I found this description of the characteristics of a narrative on edutechwiki (according to Jean-Michel Adam’s definition)
- a narrative involves a succession of actions (a description of a landscape is not a narrative);
- a narrative involves at least one character, even if this character is not human (animal, object);
- a narrative concerns a transformation from one initial state to a final state;
- Unity of action: the actions is organized into a bigger unit, which forms a whole.
- Causality: actions are causing other actions. Actions are not just following each other but are a consequences of each others.
- Final evaluation: a narrative intends to exhibit a point of view, either explicitely (in the morale) or implicitely. In that sense, a narrative is a communication device.
Can a use case (or what many call “the user’s journey” be considered as a narrative, on the basis of this definition?
I hope someone will see this post and give me some feedback
I found some interesting links on service design, which I would like to share:
Erik Mohr proposes some thoughts on service design in his Blog. In his recent posts he also links to the podcasts of the recent “Emergence 07” conference on service design and to information on Carnegie Mellon’s work on service design. This page also include an interview to Dan Boyarksi, from Carnegie Mellon, on service design