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	<title>nicomorelli</title>
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	<link>http://nicomorelli.wordpress.com</link>
	<description>a blog on service design, design strategies and design policies</description>
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		<title>nicomorelli</title>
		<link>http://nicomorelli.wordpress.com</link>
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		<title>Life 2.0 supporting elderly people&#8217;s independent life</title>
		<link>http://nicomorelli.wordpress.com/2012/03/04/231/</link>
		<comments>http://nicomorelli.wordpress.com/2012/03/04/231/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 10:08:25 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[public services]]></category>
		<category><![CDATA[service design]]></category>
		<category><![CDATA[social innovation]]></category>
		<category><![CDATA[user-driven innovation]]></category>
		<category><![CDATA[welfare attivo]]></category>
		<category><![CDATA[elderly people]]></category>
		<category><![CDATA[geographical positioning services]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social networking services]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=231</guid>
		<description><![CDATA[The Life 2.0 project is a EU funded project that aims at supporting elderly people&#8217;s independent life through a platform of geographical positioning and social networking services. The project started in November 2010 and is now starting a pilot phase in which such applications will be tested in 4 pilot locations in Denmark, Italy, Spain [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=231&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="www.life2project.eu"><br />
<img class="alignleft size-medium wp-image-234" title="Life 2.0 Logo CM ver_2" src="http://nicomorelli.files.wordpress.com/2012/03/life-2-0-logo-cm-ver_2.jpg?w=300&#038;h=123" alt="" width="300" height="123" /></a></p>
<p>The Life 2.0 project is a EU funded project that aims at supporting elderly people&#8217;s independent life through a platform of geographical positioning and social networking services. The project started in November 2010 and is now starting a pilot phase in which such applications will be tested in 4 pilot locations in Denmark, Italy, Spain and Finland.</p>
<p>The project is also involving elderly people in training centers (such as Kastanjegaarden in Aalborg, Denmark) community centers (such as  Agora in Barcelona) and local library (as in Joensuu, Finland and Milano, Italy).</p>
<p>In this blog I extracted a synthesis of the first results of the <a href="http://dl.dropbox.com/u/2819293/Life%202.0%20deliverables/Life%202.0%20extract%20from%20Ethnographic%20analisys.pdf">ethnographic analysis</a>, the <a href="http://dl.dropbox.com/u/2819293/Life%202.0%20deliverables/Life%202.0%20extract%20from%20scenario%20document.pdf">scenarios</a> and the <a href="http://dl.dropbox.com/u/2819293/Life%202.0%20deliverables/Life%202.0%20extract%20from%20D2.2%20Use%20cases%20and%20requirement%20list%20.pdf">use cases</a> the full deliverables and more information about the project are available at <a href="www.life2project.eu">www.life2project.eu</a>.</p>
<p>&nbsp;</p>
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			<media:title type="html">Life 2.0 Logo CM ver_2</media:title>
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		<title>A new service design master is starting!!!</title>
		<link>http://nicomorelli.wordpress.com/2012/03/04/a-new-service-design-master-is-starting/</link>
		<comments>http://nicomorelli.wordpress.com/2012/03/04/a-new-service-design-master-is-starting/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 09:58:27 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=226</guid>
		<description><![CDATA[A new Service Design Master is starting in Copenhagen in September 2012. The professional profile of a service designer has so far been discussed in conferences and research projects, but so far no design education had offered a master program on this. Aalborg University is now proposing a master that will mix creative/design competences, together [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=226&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="www.servicedesigners.dk"><img class="alignleft size-medium wp-image-227" title="SDM_v11_CM_SD is the future" src="http://nicomorelli.files.wordpress.com/2012/02/sdm_v11_cm_sd-is-the-future.png?w=300&#038;h=134" alt="" width="300" height="134" /></a>A new Service Design Master is starting in Copenhagen in September 2012.</p>
<p>The professional profile of a service designer has so far been discussed in conferences and research projects, but so far no design education had offered a master program on this. Aalborg University is now proposing a master that will mix creative/design competences, together with IT and organisational/management skills. The master is open to international students and will be based on the work of researchers and professional practitioners working in relevant areas for service design, such as Industrial Design, IT and media communication, interaction design, experience design, user-driven innovation and strategic design.</p>
<p>More information about the master at <a title="Service Designer" href="http://www.servicedesigners.dk" target="_blank">www.servicedesigners.dk</a></p>
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			<media:title type="html">SDM_v11_CM_SD is the future</media:title>
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		<title>Design and the social sector</title>
		<link>http://nicomorelli.wordpress.com/2011/12/03/design-and-the-social-sector/</link>
		<comments>http://nicomorelli.wordpress.com/2011/12/03/design-and-the-social-sector/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 09:38:28 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=221</guid>
		<description><![CDATA[An annotated bibliography on design and social innovation This is a project by Curtney Drake and William Drenttel, on design contribution to social issues and in particular to social innovation.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=221&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>An annotated bibliography on design and social innovation<a href="http://changeobserver.designobserver.com/feature/design-and-the-social-sector-an-annotated-bibliography/30158/"><img class="alignnone" src="http://changeobserver.designobserver.com/media/images/design_and_the_social_sector_525_525.jpg" alt="" width="525" height="355" /></a></p>
<p>This is a project by Curtney Drake and William Drenttel, on design contribution to social issues and in particular to social innovation.</p>
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		<title></title>
		<link>http://nicomorelli.wordpress.com/2011/12/03/216/</link>
		<comments>http://nicomorelli.wordpress.com/2011/12/03/216/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 09:33:28 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[design policies]]></category>
		<category><![CDATA[impresa sociale]]></category>
		<category><![CDATA[innovazzione sociale]]></category>
		<category><![CDATA[open innovation]]></category>
		<category><![CDATA[public services]]></category>
		<category><![CDATA[service design]]></category>
		<category><![CDATA[social innovation]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[system design]]></category>
		<category><![CDATA[local consumption]]></category>
		<category><![CDATA[local context]]></category>
		<category><![CDATA[local network]]></category>
		<category><![CDATA[local production]]></category>
		<category><![CDATA[new currencies]]></category>
		<category><![CDATA[trade system]]></category>
		<category><![CDATA[urban agriculture]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=216</guid>
		<description><![CDATA[Joana Conill, Manuel Castells and Àlex Ruiz produced a new and interesting documentary that collects stories, cases and reflections on a different way of running economy and life. it&#8217;s about services, it is about new currencies, it is about local and sustainable production and consumption, lifestyles, social innovation,and many other things<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=216&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.homenatgeacatalunyaii.org/en"><br />
<img src="http://www.homenatgeacatalunyaii.org/sites/default/files/poster2.png" alt="" width="99" height="140" /></a>Joana Conill, Manuel Castells and Àlex Ruiz produced a new and interesting documentary that collects stories, cases and reflections on a different way of running economy and life. it&#8217;s about services, it is about new currencies, it is about local and sustainable production and consumption, lifestyles, social innovation,and many other things<a href="http://www.homenatgeacatalunyaii.org/en"><br />
</a></p>
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		<title>A new book on service design</title>
		<link>http://nicomorelli.wordpress.com/2011/09/14/a-new-book-on-service-design/</link>
		<comments>http://nicomorelli.wordpress.com/2011/09/14/a-new-book-on-service-design/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 12:07:34 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Anna Meroni]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Daniela Sangiorgi]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[service design]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/2011/09/14/a-new-book-on-service-design/</guid>
		<description><![CDATA[I just received a new book on service design. The book is &#8220;design for services&#8221;, by Anna Meroni and Daniela Sangiorgi. I just browsed it and it seems quite promising, with a lot of case studies on different areas. I am particularly curious to see the areas of service co-design and on the future of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=214&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I just received a new book on service design. The book is &#8220;design for services&#8221;, by Anna Meroni and Daniela Sangiorgi.<br />
I just browsed it and it seems quite promising, with a lot of case studies on different areas. I am particularly curious to see the areas of service co-design and on the future of service design. This could be the first real text book to support service design teaching</p>
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		<title>describing journeys as narrative</title>
		<link>http://nicomorelli.wordpress.com/2010/03/16/describing-journeys-as-narrative/</link>
		<comments>http://nicomorelli.wordpress.com/2010/03/16/describing-journeys-as-narrative/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:51:32 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[experience design]]></category>
		<category><![CDATA[service design]]></category>
		<category><![CDATA[system design]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[user journey]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=208</guid>
		<description><![CDATA[On the basis of Jean-Michel Adam's definition of Narrative I dare defining a use case (or a Customer's journey) as a narrative. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=208&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I&#8217;m trying to put together some idea about using a narrative approach to service design, and in particular I am trying to understand if we can use this approach to describe uers&#8217; experience when approaching a service.</p>
<p>I found this description of the characteristics of a narrative on edutechwiki (according to Jean-Michel Adam&#8217;s definition)</p>
<ul>
<li> a narrative involves a succession of actions (a description of a  landscape is not a narrative);</li>
<li> a narrative involves at least one character, even if this  character is not human (animal, object);</li>
<li> a narrative concerns a transformation from one initial state  to a final state;</li>
<li> Unity of action: the actions is organized into a bigger unit,  which forms a whole.</li>
<li> Causality: actions are causing other actions. Actions are not  just following each other but are a consequences of each others.</li>
<li> Final evaluation: a narrative intends to exhibit a point of  view, either explicitely (in the morale) or implicitely. In that sense, a  narrative is a communication device.</li>
</ul>
<p>Can a use case (or what many call &#8220;the user&#8217;s journey&#8221; be considered as a narrative, on the basis of this definition?</p>
<p>I hope someone will see this post and give me some feedback</p>
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		<title>Is service design boring?</title>
		<link>http://nicomorelli.wordpress.com/2009/09/10/is-service-design-boring/</link>
		<comments>http://nicomorelli.wordpress.com/2009/09/10/is-service-design-boring/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 16:01:03 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[kuopio]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[service design]]></category>
		<category><![CDATA[service design engineering]]></category>
		<category><![CDATA[service design workshop]]></category>

		<guid isPermaLink="false">http://nicomorelli.wordpress.com/?p=202</guid>
		<description><![CDATA[My thoughts and my doubts on service design, or at least on my approach to this, after the service and experience design workshop in Kuopio<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=202&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I&#8217;m just back from an interesting trip to Finland, where I met a lot of people that have done the history of service design (e.g. Prof<a href="http://kisd.de/mager.html?lang=en"> Birgitte Mager</a>) and who will make the next history of this new discipline, such as my friend <a href="http://redjotter.wordpress.com">Redjotter</a> and <a href="http://www.satumiettinen.com/">Satu Miettinen</a>. The occasion was a <a href="http://www.experience-servicedesign.com/">workshop</a> organised by Satu Miettinen and Kuopio Academy of Design.</p>
<p>The first day was mainly a seminar with Prof Mager and many other very interesting speakers; the second and third day was organised in 3 parallel workshops on different service design themes. I was particularly impressed by the organisation of the workshop on the hotel experience (for the use of personas and touch points, very well planned) and the use of the concept of journey (but I call it routine), to describe the average day of some of the actors, in the workshop on healthcare.</p>
<p>I also visited some colleagues at the <a href="http://www.pkamk.fi">Joensuu University of Applied Arts</a>. In both cases I had a chance to expose my idea about service design as something that should not be just the design of the &#8220;front office&#8221;, as implicitely suggested by the idea of Experience design. I believe that if designers run the risk to get stuck, once again, in the position of &#8220;decorators&#8221;. The idea that product designers are just good at decorating the surface of products that have been technically defined by someone else is far from being antiquate. I believe that the idea that designer should just look at services as experience is more or less the parallel of this position in service design. I thing engineers and managers, who now claim their &#8220;ownership&#8221; on service design, would be very happy if we, designers accepted the idea that service desgin be just related to a series of human intervention to make the fron office more acceptable for users. But I cannot accept this role. I think we should work on the &#8220;mechanism&#8221; of a service, that means working on the organiational structure, on the technological infrastructure, and even on the business aspects of the service.</p>
<p>Well the reaction to this position have been positive in general, but a couple of comments struck me more: one of my colleague called me &#8220;engineer&#8221;, that implicitely means that he associated me with a sort of &#8220;machinistic&#8221; or even tayloristic idea about desgning services, nothing farther from my intention. Another comment, this time from a business professor, was that, seen from the perspective I propose, service design is boring. I may agree with this last comment, in the sense that the technical aspects of service desgin may imply less emotional involvement. However, given my whort past as an Architect and designer, I must say that I found the technical part sometimes challenging and even interesting!</p>
<p>However those comments, and especially the second, left me with the doubt: can service design be boring? If so, do we risk to make this discipline less &#8220;sexy&#8221; and therefore to loose students in the coming courses of service design? And above all, should we bother about this (And this is not just a rethorical question, I&#8217;m really asking this to myself)?</p>
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		<link>http://nicomorelli.wordpress.com/2009/08/14/199/</link>
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		<pubDate>Fri, 14 Aug 2009 07:38:24 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
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		<description><![CDATA[Re-Pubblic, an Online Journan on innovation in political theory and practice, has published a special issue on Innovative Service Design for All, to which I contributed. The issue, coordinated by Artemis Yagou, includes contributions of different kinds, from theoretical aspects of the industrialisation of services (my paper)  to dyslexia-friendly classes in Greece. With this special [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=199&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Re-Pubblic, an Online Journan on innovation in political theory and practice, has published a special issue on <em><a href="http://www.re-public.gr/en/?p=1316#more-1316">Innovative Service Design for All</a>, </em>to which I contributed.</p>
<p>The issue, coordinated by Artemis Yagou, includes contributions of different kinds, from theoretical aspects of the industrialisation of services (<a href="http://www.re-public.gr/en/?p=1099">my paper</a>)  to dyslexia-friendly classes in Greece. With this special issue, the online journal proposes the discussion of service design in countries, like Greece and India, where new issues, such as environmental concerns and multicultural challenges are imposing an open discussion on the transformation of services.</p>
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		<title>A new blog on Service Design Research</title>
		<link>http://nicomorelli.wordpress.com/2009/06/14/a-new-blog-on-service-design-research/</link>
		<comments>http://nicomorelli.wordpress.com/2009/06/14/a-new-blog-on-service-design-research/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 06:33:11 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
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		<description><![CDATA[  There are many blogs on service design, but few of them focus on research aspects, for this reason a group of scholars from different universities havejust opened a new blog on Service Design Research. The blog will support a dialogue on ideas and concepts related to the ongoing research on service design. The blog [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=194&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.servicedesignresearch.com"><img class="alignleft size-full wp-image-195" title="Print" src="http://nicomorelli.files.wordpress.com/2009/06/sdrlogo.jpg?w=230&#038;h=69" alt="Print" width="230" height="69" /></a> </p>
<p>There are many blogs on service design, but few of them focus on research aspects, for this reason a group of scholars from different universities havejust opened a new blog on <a href="http://http://www.servicedesignresearch.com">Service Design Research</a>. The blog will support a dialogue on ideas and concepts related to the ongoing research on service design. The blog will collect interviews on service design from some of the major experts in this area and in the area of strategic design, together with several other initiatives.</p>
<p>Check it out at <a href="http://www.servicedesignresearch.com">http://www.servicedesignresearch.com</a></p>
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		<title>Help finding scenarios</title>
		<link>http://nicomorelli.wordpress.com/2009/04/06/help-finding-scenarios/</link>
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		<pubDate>Mon, 06 Apr 2009 16:18:40 +0000</pubDate>
		<dc:creator>nicomorelli</dc:creator>
				<category><![CDATA[active welfare]]></category>
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		<description><![CDATA[I&#8217;m organising a project on tracking systems for elderly people. The scenario is as follow: Elderly people, their relatives, friends and assistance personnel living in a specific area can carry a GPS device (it maybe their own mobile phone) which make it possible to visualise their position on a map (maybe google maps). They can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicomorelli.wordpress.com&#038;blog=461995&#038;post=189&#038;subd=nicomorelli&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I&#8217;m organising a project on tracking systems for elderly people. The scenario is as follow:</p>
<blockquote><p><em>Elderly people, their relatives, friends and assistance personnel living in a specific area can carry a GPS device (it maybe their own mobile phone) which make it possible to visualise their position on a map (maybe <a href="http://maos.google.dk">google maps</a>). They can also send short messages as in <a href="http://twitter.com">Twitter</a> or <a href="http://www.google.com/latitude/intro.html">Google Latitude</a>. The visualisation may be possible both on a mobile phone screen or on a computer at home, possibly using applications like facebook (or any other application that support any kind of social interaction).</em></p></blockquote>
<p>I&#8217;m trying to figure out how this scenario could define new services for </p>
<ul>
<li>functional use (i.e. telemedicine, assistance services, ask for help)</li>
<li>Persona use (i.e. reassurance when living alone)</li>
<li>Social networking (i.e. inviting people for lunch, going out for a walk)</li>
</ul>
<p> </p>
<p>So, this is a call for contribution: any idea about how to use this opportunity?</p>
<p>I promise that I will publish a list of all the possible scenarios on this blog. We may also think of an award for the best idea, but if I promise for instance a trip to Aalborg I&#8217;m not sure I will have too many contributions.</p>
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